Samuel Gulliver & Co. The Official Whisky of England Rugby

Samuel Gulliver & Co., the award-winning whisky company, has signed a long term, worldwide Licensing Agreement with the RFU to become The Official Whisky of England Rugby, which will see them launch a range of English single malts reflecting the passion and camaraderie shared by the England team and its fans.

The launch expression, Samuel Gulliver & Co.’s England’s No.6, is a single malt English whisky distilled at The St.George’s Distillery in Norfolk, aged for 6 years and finished in ex-rum casks. It is a celebration of the finest No.6s to have pulled on the famous white jersey with the red rose.  From ‘Cherry’ Pillman and Dick Greenwood to Mickey Skinner and Richard Hill, England have produced some of the finest back row forwards in the world.

The agreement with the RFU gives Samuel Gulliver & Co. access to player imagery as well as the famous red rose logo for use on product, social media and marketing purposes.

Stuart Gulliver, Director of Samuel Gulliver & Co. said ‘We are truly delighted and honoured that an English brand such as ours with a history going back over 200 years, has teamed up with such an iconic sporting organisation as England Rugby.  We share the same ideals and are both passionate and committed to be the best in our fields.’

Tom Heeks, Licencing Manager at the RFU commented ‘This is the first time we’ve licensed an Official Whisky of England Rugby and Samuel Gulliver & Co as an independent bottler of premium English whisky are a perfect partner’ 

The first release launches with an RRP for £69.00 and will be available on a pre-release allocation to RFU members first in Dec, then become more widely available through online and retail specialists in February 2022.